50 Qualified Leads for AI Agency - Clay-powered AI outbound systems
An AI agency needed to generate leads for their two AI solutions but had zero outbound infrastructure. They required a complete cold email system built from scratch to target local businesses with their innovative AI offerings.
The Challenge:
- No existing outbound system or processes
- Two distinct AI products requiring different messaging
- Complete setup needed: domains to deliverability to lead generation
- Required rapid market validation for both offerings
The Two AI Solutions:
- 24/7 AI Call Handler – Automated receptionist for local businesses
- Database Reactivation AI – AI system to re-engage old leads
The Solution:
we built a comprehensive cold email / outbound system from the ground up, including infrastructure, targeting strategy, multi-campaign approach, and complete Clay workflows to generate qualified leads for both AI products.
Results Achieved:
50+ qualified leads across both AI solutions
Complete infrastructure built – 60+ domains, email accounts, authentication
Multiple campaign success – solar, dealerships, insurance, HVAC
3+ confirmed meetings from solar campaign alone
20-32% positive reply rates on top campaigns
47,000+ emails sent with strong deliverability
0 to fully operational in 60 days
Deliverables:
✅ Complete Email Infrastructure – 60+ domains, DNS, warmup process
✅ Clay Automation Workflows – Advanced data enrichment systems
✅ Multi-Niche Campaigns – Solar, dealerships, insurance, HVAC, clinics
✅ Smartlead Setup – Parallel campaigns with automated sequences
✅ Lead Generation System – Google Maps and Apollo integration
✅ AI Personalization – OpenAI API for custom messaging
✅ Performance Tracking – Weekly automated reports
✅ Meeting Booking System – Automated scheduling workflows
Campaign Highlights:
- Solar: 20% positive reply rate, 3 meetings scheduled
- Dealerships: 32% positive reply rate
- Local Business: 37.5% positive rate on best sequence
- Total Pipeline: 46+ qualified prospects
