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61 Qualified E-commerce Leads in 15 Days for AI SDK Brand - Clay-powered AI outbound systems

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An AI SDK company (Ihairium) specializing in hair care technology for e-commerce brands needed to generate leads for their innovative API solution. They required a precise outbound / cold email system to target e-commerce decision makers who could integrate AI hair analysis into their brands.

The Challenge:

  • Highly technical product (AI SDK) requiring developer/technical buyers
  • Saturated e-commerce market with high competition for attention
  • Complex value proposition requiring education and demonstration
  • Needed to reach both technical and business decision makers
  • Required rapid market validation for AI hair care technology

The Solution:

Built a precision-targeted Clay workflow system focusing exclusively on e-commerce brands with hair care products, using AI-driven personalization to reference specific product lines and create custom value propositions for each prospect.

Results Achieved:

  • 61 qualified leads saying “Yes, let’s talk” in 15 days

  • 8,000 emails sent with exceptional precision targeting

  • 0.76% conversion rate from email to qualified interest

  • Small batch testing (300-500 emails) for rapid optimization

  • High engagement from e-commerce decision makers

  • Technical buyers reached – CTOs, developers, product managers

Campaign Strategy:

  • Tight ICP targeting – Only e-commerce brands with hair care products
  • Role-specific messaging – Technical and business stakeholders
  • AI-driven personalization – Referenced specific product names and premium lines
  • Custom value propositions – Tailored AI benefits for each brand
  • Small batch approach – Quick iteration and optimization

Deliverables:

✅ E-commerce Database – Qualified hair care brands with decision maker contacts
✅ Clay AI Workflow – Advanced personalization using product data and company info
✅ Technical Product Messaging – AI SDK positioning for e-commerce integration
✅ Multi-Source Enrichment – Company descriptions, product names, custom questions
✅ Batch Testing System – 300-500 email batches for rapid optimization
✅ Complete Tech Stack – Domains, accounts, verification, and automation
✅ Meeting Booking System – Calendly integration for technical consultations
✅ Performance Analytics – Campaign tracking and conversion optimization