47 Qualified Restaurant Leads in 30 Days for Construction Company - Clay-powered AI outbound systems
A Sacramento-based construction company specializing in restaurant building and maintenance needed to generate local leads. Their previous outreach efforts were scattered, targeting prospects outside their service area with generic messaging that generated zero qualified leads.
The Challenge:
- Zero qualified leads from previous outreach attempts
- Targeting prospects outside their Sacramento service area
- Generic, unpersonalized email messaging
- No proper infrastructure or systematic approach
- Needed hyper-local targeting for construction services
The Solution:
Built a hyper-localized outbound system using Google Maps data to target only restaurant owners within driving distance, combined with AI-powered personalization referencing actual menu items and signature dishes to create authentic, customer-like messaging.
Results Achieved:
47 qualified leads in 30 days
4,500 emails sent with precision targeting
170+ replies – 9% reply rate
27% positive reply rate from interested restaurant owners
“Signature Dish” campaign – 15 qualified leads from just 247 sends
Local relevance – All prospects within 30 miles of Sacramento
Campaign Performance:
- Best Performing Campaign – “Signature Dish”: 247 emails sent → 33 replies → 15 qualified leads
- 13.4% reply rate with authentic personalization
- 45.5% positive reply rate from respondents
- Used personalization like: “Stopped by [Restaurant Name] recently and had the [Signature Dish]—easily one of the best I’ve had. I’d love to connect…”
