153 Qualified Leads for Sports Tech SaaS in 44 Days - Clay-powered AI outbound systems
A sports technology SaaS company needed to generate leads for their AI-powered 3D motion capture technology targeting baseball and softball training facilities. They had zero outbound infrastructure and required a complete system build to reach specialized sports industry buyers.Highly niche market (baseball/softball training academies)
The Challenge:
- Highly niche market (baseball/softball training academies)
- Complex technical product requiring education and demos
- No existing outbound processes or infrastructure
- Required market validation for innovative AI sports technology
Results Achieved:
- 153 qualified leads in just 44 days
- 6,857 prospects contacted across campaigns
- 65.64% positive reply rate (industry average: 10-20%)
- 9.04% reply rate on best-performing campaign
- 76.92% positive response rate on specialized sequences
- Complete infrastructure built – 40+ email accounts, domains, authentication
Campaign Performance:
- best Campaign: 9.04% reply rate, 63.33% positive responses
- Creative Ideas Campaign: 6.91% reply rate, 76.92% positive rate
- Google Maps Hybrid: 2.89% reply rate, 63.43% positive responses
"21 of our 39 contacts came from the cold email campaigns, and 4 of our 10 scheduled demos came from cold email. The campaigns in particular were performing really well."
Scott Siebers
